Given the increasing popularity of real-time video communication over enterprise wireless networks, ensuring good quality of experience is becoming critical. A common problem in such networks is that the clients typically adopt the strategy of associating to the access point with the highest signal strength, which can lead to load imbalance, unfair throughput allocation, and low overall video quality. In this paper, we propose to improve load balancing across video clients by selectively triggering directed roams of chosen clients, while explicitly accounting for the cost of roaming. We formulate the problem of identifying the directed roams to perform as an optimization problem where the objective function reflects both the overall utility of all video clients and the cost due to roaming. We subsequently apply relaxations to the original NP-Hard problem, and propose a three-stage algorithm that efficiently computes an approximate solution. Simulations show that by selectively roaming just 5% of the clients, we increase throughput relative to an initial strongest signal based association by at least 10% for over half of the clients and by at least 20% for over a quarter of the clients. We also increase aggregate throughput, improve fairness and thereby increase the overall video quality.